About Me

I’m a senior copywriter, video content creator, and offline video editor with a passion for emotive storytelling and value-added content marketing. I believe in human-friendly content - the perfect blend of brand objectives, consumer insights, strategy and creativity to create engaging brand experiences that inspire action.

Following a B.Com (Hons) degree in Marketing Management (University of Pretoria), I worked as a strategic planner (DDB), brand strategist (The Creative Counsel) and research executive (Nielsen). My love for storytelling led to a Film and TV Production Diploma (Tshwane University of Technology) for practical skills in scriptwriting, video editing, directing, producing, cinematography and sound.

I believe my creative and strategic inclination, marketing and advertising background, writing and video skills form a unique skill set for content that hits the mark.

Please see my CV for details.